Digital Advertising Success Story: HOPE Coffee
Since 2019, Kaysi Stanley Marketing has transformed HOPE Coffee’s Google Ads performance through our core optimization approach: simple, data-driven optimization, and incremental improvements.
The Challenge
When partnering with HOPE Coffee in 2019, we faced the challenge of helping them stand out in a saturated coffee market, starting with a 5.10% conversion rate and $12.55 cost per conversion, and 2.75% Paid Search CTR.
Our Approach
We implemented systematic, incremental improvements month-over-month and quarter-over-quarter, adapting seamlessly through major disruptions.