Branding for Small Businesses & Non Profits

From logos to full identity systems, KS Marketing helps you create a brand that’s clear, consistent, and memorable.

Your Brand is More Than a Logo

It’s the first impression people have of your business. At KS Marketing, we specialize in building brand identities that tell your story and connect with your audience. From colors and typography to logos and guidelines, we create cohesive visuals that make your business recognizable and professional across every channel.

Keys & Nest brand design mockedup on a tote bag by KS Marketing.

What's Included in Our Branding Packages

Every project is different, we’ll tailor the deliverables to fit your business goals and create the branding package that makes the most sense for you. Whether you’re building a brand identity system from scratch or refreshing an existing logo, the KS Marketing team is here to help you put your best foot forward. These examples highlight what might be included in a branding package, depending on your needs.

Logo design or
Re-Design

Brand Color
Palette

Typography
Selection

Custom
Iconography

Brand Voice
& Tone

Brand
Guidelines

Why Branding Matters for Small Businesses

Your brand is more than colors and a logo — it’s the impression you leave behind. For small businesses and nonprofits, strong branding is often the difference between being remembered and being overlooked.

1. Stand Out in a Crowded Market
A clear, memorable identity makes your business instantly recognizable.

2. Build Trust and Credibility
Consistent branding shows professionalism and helps customers feel confident choosing you.

3. Create Emotional Connections
Your brand story and visuals work together to connect with your audience on a deeper level.

4. Support Long-Term Growth
A strong brand scales with you, making it easier to expand, launch new services, or enter new markets.

Brand in Action:
Keys & Nest

When Keys & Nest launched their mortgage guidance business, they needed a brand that felt professional yet approachable. We developed a modern identity with a clean serif font, soft color palette, and minimal design system.

The result: a look that reflects their commitment to trust, transparency, and connection — and gives them a polished presence across web, social, and print.

Ready to build a brand that works as hard as you do?

 Let’s create an identity that makes your business unforgettable.