So you’ve decided it’s time to brand (or rebrand) your business—congrats!
But the moment you start reaching out to designers, you hit a wall of unfamiliar terms:
“We offer brand packages.”
“This includes logo variations and usage guidelines.”
“Do you have an existing color palette or typography system?”
If you’re wondering what a brand package actually includes (and what you really need), you’re not alone. As a boutique marketing studio working with small businesses and nonprofits across the Bay Area, we’re here to demystify it.
Let’s break it down.
What Is a Brand Package?
A brand package is a collection of assets and guidelines that give your business a consistent and professional visual identity. It’s the toolkit that ensures everything—from your website to your Instagram profile to your printed flyers—looks and feels like you.
It’s more than just a logo. It’s the foundation for how your business shows up in the world.
What’s Typically Included?
Most brand packages include the following elements:
✅ 1. Logo Suite
- Primary Logo
- Secondary/Stacked Logo
- Icon or Submark
- Reversed (white) and black versions
- File formats for web and print (SVG, PNG, JPG, PDF)
A good logo suite is flexible—it works at any size, on any background, and in any format.
✅ 2. Color Palette
- Primary and secondary brand colors
- Hex codes for web
- CMYK and Pantone equivalents for print (if needed)
This ensures consistency whether you’re printing a brochure or designing a web banner.
✅ 3. Typography
- Brand fonts for headers, body text, and accents
- Guidance for how and when to use each
This keeps your website, social posts, and emails looking polished and cohesive.
✅ 4.
Brand Guidelines
- Visual examples of logo usage
- Do’s and don’ts for spacing and placement
- Font usage rules
- Color application
- Mood or tone guidance
Think of this as your brand rulebook—super helpful when working with printers, designers, or collaborators.
✅ 5. Optional Add-ons
Depending on your business needs, your brand package might also include:
- Social media profile graphics
- Business card layouts
- Canva templates
- Email signature design
- Brand voice and tone guide
- Website starter kit
Who Needs a Brand Package?
Honestly? Any business or nonprofit that wants to grow.
If you’re:
- Starting a new business
- Rebranding after years of DIY design
- Expanding into new markets
- Tired of your brand feeling inconsistent or unclear
…a brand package helps you look established, trustworthy, and ready to scale.
Real Talk from a Local Pro
At Kaysi Stanley Marketing, we’ve seen what happens when clients finally have the right tools in place. They feel confident sharing their brand. They get more compliments (and clicks). They stop wasting time trying to “make it look right” every time they need to post or print something.
And most importantly: their audience starts to recognize and remember them.
Ready to Invest in Your Brand?
Whether you’re just starting out or ready for a refresh, we create custom brand packages for small businesses and nonprofits across the East Bay and beyond.
No fluff. No templates. Just thoughtful, strategic design that reflects who you are and what you stand for.
📩 DM us @kaysistanleymarketing
🗺️ Based in Danville, serving the Bay Area & beyond